For months leading up to Tuesday’s primary election in San Francisco, debate has swirled around new rules allowing many, but not all, candidates to use authentic-looking Chinese names on the ballot. In the past, candidates have chosen names to communicate concepts, including political values and ethnic identity, to appeal to Chinese voters.
But how much will the names actually affect voters’ decisions?
Probably not much, some experts say.
“Just having a Chinese name on the ballot, that’s not going to do it for you,” said Jim Ross, a San Francisco-based political strategist and consultant who leads focus groups studying local Chinese voters. “You’re not going to win or lose because of that.”