Health
With few restrictions and bundles of cash, cannabis ads help sagging media profits
Commercial broadcast stations still reluctant to take pot club advertisementsMedical marijuana advertising is taking off, propping up the fortunes of ailing media companies that have seen income from other business sectors plummet in the recession.
Advertisements offering free edibles for new patients and products such as “super silver haze” are helping to keep the San Francisco Bay Guardian, SF Weekly and East Bay Express in business. Similar ads have even started cropping up — tentatively — in more staid publications, such as the San Francisco Chronicle.
Ads for pot are growing so fast in part because they face fewer regulations and restrictions than marketing materials for cigarettes and alcohol. The only real regulation is one requiring the ads to warn customers that they need a doctor’s recommendation.