Covered California Targets African Americans, Latinos in Obamacare Open Enrollment

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An Obamacare supporter at a rally outside the U.S. Supreme Court in 2014. Creative Commons image by Flickr user

By Barbara Feder Ostrov, KQED News Fix/Kaiser Health News

Covered California still faces major challenges in enrolling African Americans and Latinos as the state’s health insurance exchange launched its third open enrollment period Sunday.

“We know we’ve come up short in who’s enrolled today,” Covered California Executive Director Peter Lee said at a recent media briefing on the exchange’s marketing and outreach plans. “Of those who are still uninsured, we want to make sure we reach them.”

Read the complete story at KQED News Fix/Kaiser Health News.

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