Consumer Reporting Firms Fought for a Year to Exempt Data From California Privacy Law

Even though federally regulated consumer reports were already exempted from California’s ambitious new privacy law, the companies that sell them spent much of the last year engaged in an as yet unsuccessful lobbying effort to prevent individuals from opting out of sharing their own data from the firms’ databases. That’s in part because they have diversified beyond consumer reports and credit scores and into the creation of personal profiles based on online information that is less well regulated and critics of the industry call intrusive.