Tesla Becomes Lightning Rod for Political Protests

A blue Tesla drives past a crowd of protesters carrying signs in front of a light gray building with large plate glass windows and the word TESLA in stylized letters on its facade.

Jason Winshell/San Francisco Public Press

Hundreds of people descended on San Francisco’s Tesla dealership Monday to peacefully protest recent actions by President Donald Trump and billionaire Elon Musk to downsize the federal workforce under the auspices of the Department of Government Efficiency, Musk’s extra-governmental organization, aka DOGE.

Protesters expressed outrage on Presidents Day over recent mass layoffs of federal workers and Musk’s ongoing efforts to gain access to sensitive taxpayer data. They carried homemade signs bearing slogans such as “government for people not billionaires,” “no one voted for Elon Musk,” “resist the oligarchy,” “I lost my job serving your public lands,” “defund Musk,” “no kings, no tyranny,” and “boycott Tesla.”

The protest, billed as “No Kings on Presidents Day,” staged in front of the Tesla dealership on Van Ness Avenue at O’Farrell Street, was one of many across the country coordinated with the grassroots organization 50501, which has a name derived from its stated goal: to hold 50 protests in 50 states on one day. According the 50501, the idea of staging synchronized protests found its roots on Reddit and rapidly spread to social media platforms, including Instagram and BlueSky — but not X. Negative public sentiment about Musk’s recent actions via DOGE is finding targets among the prominent companies in which he has large ownership stakes, including Tesla, X and SpaceX.

San Francisco Public Press photojournalist Jason Winshell attended the two-hour protest event, documenting the emotions of the crowd, the messages of outrage depicted on protest signs toward Trump, Musk and DOGE’s attempts to antidemocratically dismantle government institutions and repurpose the power of the federal government for personal gain.

The protest unfolded peacefully. Drivers of passing cars honked their horns in support of the protesters. Police briefly blocked traffic for the safety of the large crowd, which overflowed sidewalks and medians onto Van Ness.

A person wearing a blue top and black pants stands in the street on a lane painted red (designated for bus rapid transit) holding up a yellow sign wuth a hand drawn profile of a head and the words "NO KINGS" in large red letters.

Jason Winshell / San Francisco Public Press

A crowd of protesters carrying signs and an U.S. flag spill onto an urban street in front of a multistory building.

Jason Winshell / San Francisco Public Press

A woman wearing sunglasses stands in the foreground holding a sign that reads "RESIST + EVOLVE" in front oa a large crowd of protesters carrying signs and a U.S. flag in front of a Tesla dealership.

Jason Winshell / San Francisco Public Press

Protesters carrying signs stand on a sidewalk and spill into the street, standing in a red bus-rapid-transit lane, where a woman wearing a long red robe and a white pilgrim-style hat holds a colorful sign with two slogans: "truth to power" and "we march for all."

Jason Winshell / San Francisco Public Press

A woman dressed in black stands on a tall yellow utility box holding a sign above her head that reads "no one voted for Elon Musk" amid a thick crowd of protesters carrying other signs in front of a Tesla dealership.

Jason Winshell / San Francisco Public Press

A small group of protesters holds colorful signs, which they display to passing drivers, as they stand on an island median of an urban street.

Jason Winshell / San Francisco Public Press

A police officer in uniform speaks to the driver of a white Tesla in the middle of a lane of an urban street as a large crowd of protesters carrying signs stands on a sidewalk in the background.

Jason Winshell / San Francisco Public Press

A protester a wearing a colorful hat, sunglasses and white mask holds a sign that reads "fire the felon now!" amid other protesters on a city street.

Jason Winshell / San Francisco Public Press

A large group of protesters stands in front of a Tesla dealership carrying protest signs with various slogans, including "no Nazis in office," "no one voted for Elon Musk" and "fire the felon now."

Jason Winshell / San Francisco Public Press

A person wearing a baggy suit and a mask with an oversized photo depicting the face of Elon Musk stands, with an arm raised and outstretched, on pavement painted red to designate a bus-rapid transit lane, as a large crowd of protesters carrying signs spills over from the sidewalk onto a city street in front of a Tesla dealership.

Jason Winshell / San Francisco Public Press

A woman dressed in black stands on a median holds a large sign, above her head toward oncoming traffic, that reads "no one voted for Elon Musk" in red, blue and black letters.

Jason Winshell / San Francisco Public Press

Three protesters stand in front of plate glass windows of a car dealership with Teslas inside. The first person holds a sign that reads: "say no to: - robber barons - oligarchy - corruption" and "say yes to: + U.S. Constitution + rule of law + compassion + reproductive rights + equal protection." The others hold signs with similar messages.

Jason Winshell / San Francisco Public Press

Protesters carrying signs fill sidewalks on a street corner in front of a Tesla dealership.

Jason Winshell / San Francisco Public Press

Protesters carrying signs spill from a sidewalk around parked cars and into a city street. They carry signs, some of which read "boycott Tesla" and "ciudad santuario."

Jason Winshell / San Francisco Public Press

Protesters carrying signs stand in a city street. Some of the signs read "GOP - cult of cowards" and "if it walks like a Nazi and talks like a Nazi it's probably a Nazi."

Jason Winshell / San Francisco Public Press

Get our email newsletter
Don't miss out on our newest articles, episodes and events!