THE MISSION OF THE PUBLIC PRESS IS TO ENRICH THE CIVIC LIFE OF SAN FRANCISCO BY DELIVERING PUBLIC INTEREST JOURNALISM TO BROAD AND DIVERSE AUDIENCES, THROUGH PRINT AND INTERACTIVE MEDIA NOT SUPPORTED BY ADVERTISING.
Our Objective
The Public Press is a startup nonprofit news organization that aims to strengthen reporting on general‐interest and under‐covered topics in the San Francisco Bay Area through a daily web site and, eventually, a print newspaper.
Its long‐range goal is to create a sustainable noncommercial business model for delivering quality local journalism to diverse audiences inadequately served by the commercial press. Founded in 2007, The Public Press plans to grow in phases, first by publishing local news through multi-platform digital media, and later by gradually expanding its reach with a print edition. Taking inspiration from the audience‐supported public broadcasting model, The Public Press will operate without paid advertising. It will instead sustain itself economically through memberships, paper sales and philanthropic support.
The Public Press will provide the community with professional, context‐rich and even-handed reporting on important public‐interest events and trends, while also encouraging meaningful and substantive community conversation.
In addition to original reporting, The Public Press will create content and distribution partnerships with an existing web of local independent and public media. By sharing technology and skills, member networks can work together to encourage civic engagement and enhance communication among neighborhoods, ethnic groups, and shared interest communities that make up San Francisco.
Click the links below to view all of the parts of the plan in .html format.
Needs Assessment
What We Represent: Mission and Values
The Process: Strategic Planning and Recruitment
Organizational Milestones
Financial Model
Fundraising Achievements of 2008
You can also see the full Public Press Strategic Plan (.pdf version)
