WEEKLY PRINT (2010)
The Public Press expands digital reporting while beginning to print a weekly newspaper. Print distribution will begin in one neighborhood with carefully managed expansion.
Organizational Development:
- Rent larger newsroom
- Hire operations staff for print publication
- Conduct community meetings
Reporting and Editing:
- Hire full‐time reporters. Revise beat topics, sections and columns
- Produce weekly enterprise and investigative reports
Partnerships:
- Print public radio transcript excerpts
Technology:
- Expand team to include expert multimedia producers
- Build video, audio and interactive tools
Production and Design:
- Hire additional production staff
- Produce weekly print edition
Distribution:
- Build billing and sales infrastructure
- Distribute prototype in selected neighborhood by bicycle
Fundraising:
- Establish membership benefits tied to print subscriptions
- Solicit grants for distribution to low‐income neighborhoods
- Market through mail, phone, broadcast, web, public events
Next: Organizational Milestones – Phase 3
Back: Organizational Milestones – Phase 1
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