ONLINE ONLY (2009)
The Public Press’ Web site re‐launches as a news platform, publishing investigative, trend and spot news stories. The site will begin with weekly updates and progress to daily publication as funding is secured to hire additional staff.
Organizational Development:
- Conduct community meetings to assess unmet information needs
- Write business plan
- Hire business manager to oversee non‐editorial operations
- Establish advisory boards
- Establish board of directors
Reporting and Editing:
- Write editorial plan to target community’s unmet information needs
- Hire part‐time editor and freelance reporters to create web stories
- Pitch stories for funding through Spot.us
Partnerships:
- Exchange content with radio, web sites and cable‐access channels
- Contact and recruit additional local and national content partners
Technology:
- Design and launch beta site and begin regularly publishing online
- Investigate mobile‐platform delivery
- Develop Web-to‐print platform
Production and Design:
- Build design mockups for print publication (phase 2)
- Model printing costs based on revenue projections
- Market‐test for mats and sections
Distribution:
- Choose neighborhoods for initial print distribution
- Design low fossil fuel delivery system (especially bicycles)
Fundraising:
- Pursue grant funding from charitable foundations
- Hold fundraising events
- Construct plan for member ships and pledge drives
Next: Organizational Milestones – Phase 2
Back: Content Partnerships
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