- Independent news free from influence by commercial, government or political interests.
- Ethical, professional standards inspiring investigation of hard-to-report social problems.
- Economic sustainability, creating a replicable locally financed publishing model.
- Community engagement and transparency in editorial and business decisions.
- Diversity of perspectives and participation from communities overlooked by existing media.
- Innovation to speed access to information and exchange of reader opinions and expertise.
- Collaboration with other public media and public interest research organizations.
- Environmentally sound use of resources, including newsprint, ink and fuel.
- Fair labor practices and opportunities for career development.
Next: The Process – Strategic Planning and Recruitment
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